Sorry, I must be missing this 'hypocrisy' to which you refer.
Reading on down through the page that you reference.
"Most existing applications will continue to run, thanks to Rosetta. Pro applications from Apple including Final Cut Pro, Motion, Soundtrack Pro, DVD Studio Pro, Aperture, Logic Pro, Logic Express, Shake and Final Cut Express are not supported by Rosetta. For most applications, you can upgrade to the Universal version for minimal cost."
You can choose (with most applications) to use older apps with Rosetta. Or, you can purchase an upgrade to the universal version. In some cases, this upgrade will be free, otherwise a fee is charged.